Micro-Tool
Law Firm Growth Calculator
Plug in your numbers to see if this makes economic sense for your firm.
Marketing only makes sense if the arithmetic works. This calculator runs the same formula we use on every call: what a consultation costs all-in, how many consultations it takes to land a client, and what is actually left after ad spend and our fees. Every number is editable, so run it with your firm's real numbers.
Our standard pricing for small CDL defense firms (up to 10 lawyers): $2,500 setup, then $150 per qualified, showed consultation we generate, plus ad spend. If we haven't delivered 10 qualified, showed consultations in your first 60 days after going live, you don't pay our $150 per-consultation fee on any additional consults until we hit 10 total. You just cover ad spend.
The guarantee assumes three commitments on your side: statewide CDL coverage, a minimum ad budget ($2,000/month for the first 60 days), and the intake standards we set up together. We walk through all three on the call.
Your numbers
What a new client is worth to the firm, on average.
How many qualified, showed consultations it takes to sign one client. Accepts decimals: 2.5 means a 40% close rate.
What's left of case revenue after the direct cost of delivering the work.
Consultations that were booked, met the qualification criteria, and attended.
A starting estimate. Reality is $100–200+ depending on your market and funnel.
Prefilled with our current standard fee for small CDL defense firms. Change it to run what-if scenarios.
What the math says
Profit after marketing
$3,967per month, after ad spend and our fees
Plus $2,500 one-time setup. It's a one-time cost, so it stays out of the monthly math.
| Output | Formula | Value |
|---|---|---|
| Monthly ad spend | consults × ad cost per consult | $2,100 |
| Monthly performance fees | consults × fee per consult | $2,100 |
| All-in cost per consult | ad cost + fee | $300 |
| New clients per month | consults ÷ consults per client | 4.7 |
| Cost per new client | all-in cost per consult × consults per client | $900 |
| New revenue per month | new clients × average case value | $11,667 |
| Gross profit per month | new revenue × gross margin | $8,167 |
| Profit after marketing | gross profit − ad spend − fees | $3,967 |
| Profit per new client | case value × gross margin − cost per new client | $850 |
This is an illustrative model based on assumptions. Actual results depend on your market, offer, and sales process.
If the math above works at your firm's numbers, the next step is a short call. We'll run this exact calculator with your real case values and close rate, and tell you honestly whether the economics support working together.
Request a Discovery Call