A predictable flow of qualified consultations for your CDL defense practice.

CDL Caseload builds and runs client acquisition systems for CDL defense firms: the ads, landing pages, intake scripts, and follow-up that turn strangers into consultations that show up. High-stakes matters for commercial drivers, where a license or livelihood is at risk. Performance-priced, so you pay for consults, not promises.

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The problem

Marketplaces and referrals decide your caseload. You don't.

Most small firms rent their demand. Leads come from marketplaces that set the take rate, from referral relationships that slow down without warning, from a website that was built once and never measured. When the phone goes quiet, there's no lever to pull.

And the leads that do come in leak. A form fill that waits a day for a callback books somewhere else. A consultation with no reminder sequence doesn't show. Nobody tracks which channel produced the cases that actually signed, so the marketing budget follows hunches.

Each of those leaks has a number. Almost no firm has measured them.

Free Discovery Call

Twenty minutes. A short set of diagnostic questions tells us which constraint your firm is under: demand (you need more qualified consults) or capacity (more demand would break your intake). You get that read either way, whether or not we work together.

Path A: The Client Acquisition System

For demand-constrained firms. We build and run traffic, landing pages, scheduling, intake scripts, and follow-up across phone, SMS, email, and WhatsApp, then report the one number that matters: qualified consultations that showed.

Path B: The Capacity & Intake Tune-Up

For capacity-constrained firms, this comes first. Four to six weeks to unjam intake, clarify roles, and install the minimum systems marketing needs to work instead of making the chaos more expensive. Then you're ready for Path A.

Straightforward pricing

Client Acquisition Systems start at $2,500 setup plus performance-based fees per qualified consult. No monthly minimum performance fee. No long-term contract.
The guarantee: if we haven't delivered 10 qualified, showed consults in your first 60 days after going live, you don't pay our per-consult fee on additional consults until we hit 10 total. It assumes statewide coverage, a minimum ad budget, and our intake standards; we walk through all three on the call.
Capacity & Intake Tune-Ups: most firms invest between $3,000 and $5,000 depending on size.
Scale & Systems, for established clients ready to grow further: from $7,500.

Every engagement starts with the free discovery call.

Request a Free Discovery Call

The firm that needs more consults

You defend commercial drivers in high-stakes matters: CDL violations, serious traffic in commercial vehicles, and related cases where a license or livelihood is at risk. Solo to about 15 attorneys, you're the decision-maker. The work is good; the flow of it isn't. Demand depends on referrals and plan panels you don't control, and slow months arrive without explanation. You want consultations produced on purpose, by a system you own.

The firm that would break if demand doubled

The phone already rings. But intake lives in one person's head, follow-up is manual, no-shows are routine, and plenty of inquiries never get a same-day response. More marketing would just make the chaos more expensive. The Tune-Up exists for exactly this firm: fix the funnel first, then fill it.

The first step is a conversation.

A discovery call is a 20-minute conversation to work out which constraint your firm is under and whether the system fits. No pitch. No pressure. An honest read, including "you don't need me yet."